Highmark TechSystems staged a block party in its parking lot displaying the structures that are part of Highmark Outdoor, the line of event products the company introduced in 2017.
When Highmark launched the outdoor line, the company not only expanded its offerings, but it also expanded its market reach. For twenty years, Highmark has been the go-to extruded aluminum modular system for discerning exhibit producers and designers. Highmark’s ExpoDeck is in a class by itself, definitely the choice of not only builders and designers but certainly those involved in exhibit installation and dismantle.
With an eye toward creating better solutions for the outdoor market and expanding its reach to event and experiential agencies, Highmark created EventMAX, an on-demand, premium architectural solution that can serve as an open-air or closed, single or multi-level temporary building. EventMAX is perfect for VIP hospitality, outdoor tradeshows, showrooms, festivals, brand activations, and pop-up retail.
EventMAX is deployed in modules approximately 16’x 16’ and can be set up either as an individual unit or expanded (several in a row to form a 16’ x 32’, 32’ x 32’, 16’ x 64’ and beyond) as large as necessary. In some cases, a single-story building might be a perfect fit, but EventMAX components can be used to create multi-story pavilions as well, using the same 16’x16’ architecture. Set-up is straightforward: post and beam construction without cranes.
At the same time that Highmark launched its outdoor line, the company entered a distribution agreement with mo systeme of Berlin, which designs and manufactures premium indoor/outdoor mobile products for face-to-face marketing activities. Their mobile products—including Modulbox, Modulbox MAX, and the Mo5–are easy to brand and transport, perfect for temporary experiential activities.
Consistent with Highmark’s long-standing policy, these structures aren’t available for end-users, but for agencies and other event producers. And the best way for the market to experience the power of these products is to see them first hand— at a Block Party! For Highmark’s September Block Party attendees traveled from near and far—literally—and enjoyed weather that could not have been better. With a DJ providing music, a professional photographer doing headshots, a spot where you could tie-dye a Highmark t-shirt, and of course, a food truck, the Block Party had something for everyone—as the photos show.